Tentpoling Strategy with Game of Thrones

Tentpoling can get you significantly more viewers and make you more money. This is a strategy that more content creators can and should take advantage of. We’ll cover a few things on how you an take advantage of the tentpole strategy with the hit HBO television series, Game of Thrones.

What is Tentpoling

Tentpoling is the act of creating and centering content around major events. The term derived from hollywood, where they would center the hype around the release of a movie, including merchandise around the film. Marvel/Disney movies do a great job of this. The Lord of the Ring films and Harry Potter Films were exceptional with this as well.

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With the rise of online video, the concept of tentpoling has evolved to fit the platform. We commonly see content creators use this strategy during certain holiday seasons like Christmas, Thanksgiving, and Valentine’s Day. However, you can easily get a little creative, and by having a keen eye on what’s popping in culture and entertainment, you can take tentpoling to a new level.

Image: HBO

Tentpoling Game of Thrones (hint)

Game of Thrones is arguably one of the biggest television show of the past decade (2011 to 2019), and with the arrival of the 8th and last season, there was and still is major hype around the show. This is the perfect opportunity to take advantage of tentpoling the heck out of the popularity of the show.The legion of fans is so rich with enthusiasm that you can easily tap into that fanbase and have them tune into your content.

Image: HBO

Imagine creating a Game of Thrones inspired photoshoot, or parody video (which has been done before to viral status). What about a Game of Thrones themed webcam show? Popular characters from the show like Daenerys Targaryen, Missandei, and Sansa Stark have major sex appeal. If you are a dude, consider hunks from the show like Jon Snow, Khal Drogo, or Jamie Lannister. There’s plenty of love making scenes with these characters you can roleplay as well. It’s a great way to also create a fantasy for viewers. Either way you spin it, integrating the theme of Game of Thrones into your content right now should bring you more engagement on your content.

Image: HBO

Plan your tentpoling strategy

You may want to start thinking about what other events you can tentpole to increase your viewership, and if done successfully, you can have major movements every month.

Some things to consider when planning your tentpoling strategy:

  • What major holidays are coming  up?
  • What are popular trends right now that I can integrate into my content?
  • What major films or TV shows are set to be released, or is hot right now?
  • Which celebrities are trending right now?
  • What popular video games can I cosplay or theme?
Image: HBO

Leverage social media and your own website

Tentpoling is a very simply but powerful strategy that any creator or live performer can implement. All it takes is a little bit of planning and just doing it. Another awesome suggestion is to spread it all over your social media with the appropriate hashtags. And if you can, get yourself your own website so you can draw your viewers to your own dedicated space where you can market to them directly, and get them to buy your stuff. If you need a website, contact us and we’ll hook you up. If you want a more plug-and-play option, there are companies like ModelCentro which do a great job.

The next time you are planning your content, consider using tentpoling as a strategy and see how it works for you.

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